Authentic
Fairfax Boulevard is a neighborhood of young designers, brands, and artists. Building a TV series around a skeptical cast, marketing to a skeptical audience required intense collaboration; authenticity before all else. The result was a powerful and effective 360 campaign that used largely non-traditional media… as well as years-long friendships. This was one of the most creative rewarding campaigns of my career.
![GAVIN.jpg](https://images.squarespace-cdn.com/content/v1/645067ba96af344eca06632b/7b56dea0-4c30-4545-9608-22ac3959e162/GAVIN.jpg)
![SINGLE_WTF.jpg](https://images.squarespace-cdn.com/content/v1/645067ba96af344eca06632b/c661d20a-a1c0-4290-8f2c-a2c91aeb6354/SINGLE_WTF.jpg)
![HAWAII_1.jpg](https://images.squarespace-cdn.com/content/v1/645067ba96af344eca06632b/11988db8-6a83-43eb-b053-f234575d7ae4/HAWAII_1.jpg)
![BUDAPEST.jpg](https://images.squarespace-cdn.com/content/v1/645067ba96af344eca06632b/81b14da8-7dbd-4efb-a973-3754ada9f73a/BUDAPEST.jpg)