Contrast
When the environment is loud and visually chaotic, big, bold, clean colors can dominate the din. The University’s takeover of the massive stadium was one of The Sounders’ favorite executions and is used as the best practices example for others.
Reaching out to an audience of tech transplants, many of them international, we targeted Sounders games to introduce the university to these "hometown strangers".
UW's purple pops against the sea of blue & green making it hard to ignore.
UW's purple pops against the sea of blue & green making it hard to ignore.
UW's purple pops against the sea of blue & green making it hard to ignore.
Versions were created for special theme games, like the PRIDE celebration.
Versions were created for special theme games, like the PRIDE celebration.