The Big Story
Not only did we redesign admissions marketing materials to better appeal to our audience, breaking the stale, cliches of higher education marketing, we also constructed a multi-year narrative following a prospective student’s evolving priorities in their college search, starting with tourism, then belonging, academic excellence, career paths, and cost. The journey concludes at the massive “Admitted Student Day”.
Admitted Student Day
Get hyped at the ultimate purple pep rally for 10,000 prospective students and their families. The day is filled with tours, events, presentations, and ongoing celebrations as students commit to officially become Huskies! The day itself results in about a 75% conversion rate.
