Context
What is your audience experiencing when they see the message? How do we meet them where they are, so that the work engages them? Here, we welcomed commuters to campus with gentle joy in liminal spaces, and something more engaging in spaces where they’d linger.
On the platforms, where commuters waited, panels included more content to engage with.
As commuters move through the space, a series of frames tell a story - like a comic book.
Here, beloved mascot Dubs comes closer and closer and finally gives you a "boop"!
Big installations encourage social sharing.
Column wraps offer playful surprises including secret Snap filters.
